'life is complicated' campaign

ART DIRECTION  |  GRAPHIC DESIGN

This campaign was created around one idea: no matter what life brings, Midstate College can accommodate your schedule and allow you to take your career to the next level. The college was looking for something fresh that would communicate the flexibility that Midstate provides for its students. White space and clean typography, alongside bright imagery, work together to refresh the Midstate brand and catch the eye of potential students.

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TV AD #1

TV AD #2

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