EVENT BRANDING | PATTERN DESIGN
Every year, Urban Ventures hosts a gala to raise money in support of its mission and programs. For their 25th anniversary, they wanted to celebrate with the largest fundraising event they had held to date. The event hosted 900 guests and raised over $1.2 million which will provide life-changing support for families living in their community. I was given the opportunity to design for this event and create the entire campaign from scratch.
The look was inspired by the connection Urban Ventures has with its community. Surrounding the campus, there are murals and street art everywhere. I took inspiration from those and created the patterns that form the core of the event’s branding. The overall look is vibrant and energetic, with a color scheme that communicates dependability, optimism, and excitement. You can view photos from the night here!
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