coffee club

BRANDING  |  PACKAGING & PRINT DESIGN  |  ART DIRECTION

To increase monthly giving, Urban Ventures, a nonprofit located in South Minneapolis, took its successful coffee program and rebranded it into a monthly subscription box service.

My role was to rebrand their coffee packaging and create a cohesive, branded campaign to launch this new product. I started with the coffee packaging, and once the design was finalized, a photoshoot was put together that I helped art direct. Then, I built out the remaining assets which included a mailer, welcome card, shipping box, coffee mug, and button. Finally, I built a landing page so those interested in signing up would be able to do so with ease. 

CC-all_masterA

TRIFOLD MAILER

CC-trifold_1a
CC-trifold_3a
CC-trifold_2a

IMAGES FROM THE PHOTOSHOOT

CC-product-shoot_10
CC-product-shoot_7
CC-product-shoot_4
CC-product-shoot_9
CC-product-shoot_2
CC-product-shoot_6
CC-product-shoot_3
CC-product-shoot_8
CC-product-shoot_1
CC-product-shoot_5

All product photos shot and edited by Jon Evans at Clarity Films. View more of his fantastic work here.

WELCOME GUIDE

CC-welcome-card_1a
CC-welcome-card_2a
CC-welcome-card_3b

LANDING PAGE

UV-CC-web_1
UV-CC-web_2
UV-CC-web_3
UV-CC-web_4
UV-CC-web_5
UV-CC-web_6
UV-CC-web_7
UV-CC-web_8
CC-3dproducts-sm_1a
CC-3dproducts-sm_2a

let's connect!

© 2023